SHERRY FITZGERALD – Group Re-Brand
AMI was commissioned to rebrand all Sherry FitzGerald Estate Agencies in inner-city Dublin. This included all elements of branding, including signage and interior architecture.
Interior Design re-brand
The interior architecture across all branches was entirely remodelled and new working concepts were employed. The colour scheme is modern and contemporary but remains warm. AMI incorporated white lacquer and walnut throughout, with painted accents and timber panelling.
A total of 8 paint colours were trialled on the exterior, before a pallet to reflect the core brand values of Sherry FitzGerald was arrived at. The brand refresh for the signage involved retaining the traditional Group identity but simplifying the colour scheme to create a more contemporary feel.